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E-commerce brands

The Outfit: Boosting men’s haircare sales using Content Rewards

The Outfit combined clipping payouts with affiliate codes to get views and drive sales for their haircare products.

Check out The Outfit's whop here.


This is how The Outfit used Content Rewards to boost sales for their men's haircare products:


  • The Outfit had over 800 clippers join their Whop, sharing clips of their haircare products and tutorials across Instagram, TikTok, and YouTube.


  • They set their Content Reward to pay clippers $4 per 1k views, and attached an affiliate link to give users 15% per product sale.


  • Clippers were paid out automatically via whop's Content Rewards, when they met the post requirements (which were decided by The Outfit). All posts had to tag The Outfit and include their website at the end of each video and in the video's caption.