Iman Gadzhi: Using Content Rewards to drive attention to a business launch

Iman Gadzhi used content rewards to create hype around his ownership in Whop.

Check out Iman's Content Rewards whop here.

Here's how Iman used Content Rewards to share the news about his co-ownership in Whop:


  • In just a few days, using a Content Reward, Iman generated a few hundred thousand views for UGC videos. Content creators did all the work making the clips, and Iman did not have to curate or edit any content himself.

  • Content Rewards allowed Iman to choose the requirements for the video. Content creators would only get paid for videos that included the Iman x Whop announcement, used real audio (no AI-generated voices), and tagged Iman's main page on the social media platform where it was posted.
  • The Content Reward automatically paid out any content creators whose video submissions met these requirements. Iman set a competitive rate of $5 per 1k views.