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E-commerce brands

Hostage Tape: Sold out of their product after driving sales using Content Rewards

Using a Content Reward, Hostage Tape got hundreds of users to repost viral moments of Joe Rogan and Logal Paul talking about the sleep tape. After launching the Content Reward, the tape sold out in stores.

Check Hostage Tape's Whop here.

Using Content Rewards, Hostage Tape:


  • Brought in 4.3 million views for clips of Jake Paul talking about Hostage Tape and Joe Rogan talking about the tape on his podcast. The Hostage Tape team uploaded the specific videos they wanted users to clip and repost.

  • 2,000 people joined their official Hostage Tape community on Whop who reposted over almost 400 clips of Hostage Tape on Instagram, TikTok, X, and Youtube.

  • Content Rewards automatically paid out users $2 for every 1k views their posts got, a rate that the Hostage Tape team set. Whop automatically rejects videos that were not on verified social accounts or that had fake views.

  • Hostage Tape paid only $1.12 CPM to get millions of views in just a few days. The whole campaign cost only $4.8k.