Hallwood Media: Using Content Rewards to make their new single go viral

Using Content Rewards, Hallwood Media got fans to use their new single, How to Bip, as the background music of TikTok's most viral content.

Check out Hallwood Media's Whop here.

This is how Hallwood Media used Content Rewards to make Rockout Danny, G Herbo, and Vonoff1700's How to Bip go viral:


  • Hallwood's Content Reward campaign for How to Bip brought in over 4 million views, with over 1k fans posting videos on TikTok using the song

  • Hallwood paid creators $2 for every thousand views their TikTok videos got. They paid out their entire campaign budget (just over $5k) in a matter of days, paying creators automatically via Whop per every view they brought in.

  • People didn't just have to post music videos— Hallwood specified in their Content Reward that creators could use How to Bip as the background music for any viral content. Users added the songs to sports highlights, car edits, and other videos that would get the widest audience on TikTok.

  • TikTok videos on random topics — one listing "genius solutions to everyday problems", another listing "actors who stayed humble despite wealth" — used and tagged How to Bip and brought in hundreds of thousands of views and tens of thousands of likes.