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Record labels

Galactic Records: Using Content Rewards to make their new single go viral on TikTok

Galactic Records wanted Lil Tecca’s new single, Dark Thoughts, to go viral. Using Content Rewards, they paid fans directly to share videos featuring the song on TikTok.

Check out Lil Tecca’s whop here.

Here's how Content Rewards helped Dark Thoughts go viral:


  • Generated 43 million views for TikToks featuring Dark Thoughts, in under two weeks and for less than $14k.


  • Had over 6k fans join their whop, who posted more than 2.5k TikTok videos promoting Dark Thoughts. The best-performing videos got hundreds of thousands of views.


  • Automatically paid out fans $0.60 for every 1k views they got for high-quality TikTok submissions. Whop detected and flagged any fake views, and those posts were denied payment.


  • Paid only a $0.32 CPM for high-quality user generated content promoting the single, paying no upfront costs and only for the views that they successfully generated at the rate they sent.