Digital Social Hour: Attracting new audiences to their podcast using Whop's Content Rewards

The Digital Social Hour podcast uses Content Rewards to automatically pay their fan base to comb through their footage, find their best clips, and post them all over social media.

Check out Digital Social Hour's whop here.

This is how Digital Social Hour simply uploaded their YouTube link to a Content Reward and let clippers do the rest:


  • Their Content Reward brought in over 7.3 million views for clips of Social Hour in less than 2 weeks and for less than $4k


  • Digital Social Army uploaded a link to their Youtube in a Content Reward, set a $0.35 payout per 1k views, and required that Sean (the host) had his face featured and was tagged in all posts. Whop only paid out for posts that met these requirements.


  • Clippers do the work of finding and editing viral moments. For example, one podcast episode with Andrew Tate had viral potential, and clippers identified those most viral moments to post on their own Instagram, YouTube, and TikTok and get paid automatically via Whop as the views rolled in.


  • Over 3,200 clippers joined the Digital Social Hour whop, and members submitted over 2,000 podcast clips across social media platforms.