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Digital entrepreneurs

Dean Graziosi: Leveraging Content Rewards to promote his brand organically social media

Entrepreneur Dean Graziosi used Whop's Content Rewards to bring 18M new eyes to his brand.

Check out Dean's whop here.

Here's how author and entrepreneur Dean Graziosi used a Content Reward to get millions of views:


  • Clippers posted over 7k videos of Dean Graziosi across Instagram, TikTok, and YouTube, bringing in 18M views to clips about his work and brand.

  • Dean set a rate of $4 for every 1k views a clipper got for videos featuring Dean's motivational interviews, quotes, live advice, and business.

  • Whop's Content Reward allowed Dean's team to approve posts to guarantee quality before their creators were automatically paid out. Any unverified social media accounts or botted views get flagged and weren't automatically paid.